Xavier Walker
Founder & Director, X10 Entertainment
Cinematic video that turns brand stories into revenue. Go further beyond.
Built on one belief: go further beyond.
Xavier studied Directing at Columbia College Chicago, and that filmmaking foundation is still the engine behind X10 Entertainment. What started as a fascination with visual storytelling became a studio built for brands that want more than nice-looking footage.
Over 8+ years, Xavier has worked with local entrepreneurs and national names alike, from Lexus and Toyota dealership groups to consumer brands like Bosch and Glamourina, helping each one amplify their message and elevate how they show up on screen.
The difference: X10 pairs cinematic craft with marketing intelligence, so every project is judged by results, not just how it looks in a reel.
Five ways to go further beyond
Every engagement is built around one of these cores. Pick a starting point, or combine them into a full content system.
Strategic storytelling that builds brand equity and drives engagement
- Storytelling engineered around your audience, not your logo
- Video built for a full campaign arc, not a single post
Broadcast-quality commercials engineered for conversion
- Product launch and brand campaign films built around a clear goal
- Media features and promotional spots ready for broadcast or digital
Internal communications that inspire and align your team
- Training and onboarding programs built for real engagement
- Recruitment and culture films that reflect your actual team
End-to-end content architecture for maximum impact
- Content marketing campaigns planned across the full calendar
- Multi-platform strategy so one shoot fuels months of content
Funnel building, analytics, and back end tracking to ensure your video content delivers ROI
- Funnels and marketing integrations built around your content
- Analytics and back-end tracking on every campaign, so ROI is something you can point to, not just view counts
Recent work
A look at a few of the brand films and commercials X10 has delivered for clients like Lexus, Toyota, and Glamourina.
X10 Entertainment Intro
McGrath Lexus of Westmont Intro
Videography, Branding, Storytelling
McGrath Elmhurst Toyota Intro
Videography, Commercial
Lexus Model Showcase Series
Branding, Commercial
Glamourina Athleisure Wear
Clothing, Marketing
"Extremely professional and value-focused. X10 helped highlight the best features of my brand." Client review
Five takes from first call to launch
A clear path, every time, with a 30-day delivery guarantee once we're in motion.
Strategy Session
A free consultation to define your goals, audience, and what success looks like on screen.
Pre-Production
Scripting, casting, and location scouting, typically 1 to 2 weeks before we roll camera.
Production
The shoot itself, usually 1 to 3 days on set, run tight so your team's time stays protected.
Post-Production
Edit, color, sound, and revisions, around 2 to 4 weeks, with you looped in at every stage.
Delivery & Launch
Final files delivered and your distribution plan set in motion, guaranteed within 30 days.
Frequently asked questions
What types of videos do you produce?+
Branded content, corporate videos, promotional campaigns, social content, and event coverage. Every project is tailored to your goals, whether that's a sleek commercial or high-volume content for digital platforms.
How long does the process take?+
It depends on scope, but on average: pre-production runs 1 to 2 weeks, production is 1 to 3 days, and post-production takes 2 to 4 weeks. You'll get a detailed timeline after your strategy session.
What's your pricing structure?+
Tiered packages based on project complexity, length, and deliverables, from one-off shoots to monthly content retainers. We'll find the option that fits your budget and maximizes ROI.
Can you help with scriptwriting, casting, or location scouting?+
Yes. Pre-production support is built into every package. We handle scripting, casting, and location scouting so you can stay focused on your business, not the logistics.
Ready to go further beyond?
Book a free strategy session with Xavier and find out what a 30-day-guaranteed production looks like for your brand.
Book a Strategy Session